As midnight strikes, the Oyster Perpetual Day‑Date bridges past and future — what has been achieved and what remains to be lived. Since 1956, it has witnessed the greatest moments in history, on the wrists of visionaries, virtuosos and pioneers. Those who make every day a promise for the future.
Although the days may be the same wherever you are in the world, they are written differently depending on the language. Using most writing systems – Latin, Arabic, Cyrillic, Hebrew, Japanese, Chinese ideograms and even the Ge’ez alphasyllabary used in the Horn of Africa – the Day-Date expresses the cultural identity of its wearer. Available in a choice of 26 languages, it is a truly international, universal and personal watch.
When midnight strikes, the day and date simultaneously change in their respective windows on the dial. This watchmaking feat, the “miracle of midnight”, relies on a disc mechanism. It is the fruit of numerous years of research: from 1950 to 1955 Rolex registered four patents for timepieces featuring an indication of day and date.
Today, the Day-Date is equipped with calibre 3255, a movement entirely developed and manufactured by Rolex for a superlative level of performance.
Created specially for the launch of the prestigious Oyster Perpetual Day-Date and unveiled in 1956 at the model’s launch, the three-piece link President bracelet, made only from 18 ct gold or 950 platinum, is still reserved exclusively for the Day-Date and precious metal versions of the Datejust.
Worn by many of the world’s political figures, directors and visionaries, the Day-Date is instantly recognizable, in particular thanks to its emblematic President bracelet, whose evocative name, together with the eminent figures who have worn it, ensured the Day-Date became known as the “presidents’ watch”.
Decades come and go, but the Day-Date remains where it has always been – at the cutting edge of modernity. A timepiece of prestige and the fruit of Rolex's watchmaking expertise, the Day-Date accompanies those personalities who shape the world in their respective disciplines through their commitment, human qualities and creative genius.
Among the Rolex Testimonees associated with the Day-Date, the brand celebrates American skier Lindsey Vonn, Swiss tennis player Roger Federer, American filmmaker Martin Scorsese and golfers Arnold Palmer, Jack Nicklaus and Gary Player.
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